Portfolio:
Conference Initiatives
Published in Forbes
1. Breaking Bad, Television Research
2. Programming Trends Impacting TV Viewership & Social Media Activity
2. Programming Trends Impacting TV Viewership & Social Media Activity
Published in The New York Times
Published in The New York Times Magazine
Published in MediaPost
| Google Selling Invalid Traffic |
| Google, Facebook and Amazon: The New Digital Era Begins Now |
Published in TV Guide
| The Ratings Report: Leader of the Pack |
| The Ratings Report: Top & Bottom Five |
Textbook Analysis
Industry White Papers
| Industry White Paper: Digital Media and the Long Tail |
| Industry White Paper: Why Millennials Should Not Be Called Generation Y |
| Industry White Paper: Google Selling Invalid Traffic |
| Industry White Paper: Google Selling Invalid Traffic (Addendum) |
| Industry White Paper: Google, Facebook, Amazon - Take Note: The New Digital Era Begins Now |
| An Open Letter: Nielsen Glitches - See Them Before They Happen & Learn How to Work Through Them |
| Industry White Paper: A Public Call for Nielsen and Twitter to Share All Data |
| Industry White Paper: Misrepresenting Comcast's Advertising |
| Industry White Paper: Not All Spanish Is Equally Effective for Advertising |
| AHAA Top Influencer: Industry White Paper on Spanish in Advertising |
| Nielsen and CRE Top Influencer: Industry White Paper on Nielsen & Twitter TV Rating Service |
| Nielsen and ARF Top Contributor: Open Letter/Industry POV on Predicting Nielsen Glitches |
Presentations
Developing Social TV Audience Metrics
* 20th Century Fox Television, AMC Networks, BBC Worldwide Americas Inc., Carat Insight Ltd., CBS Corporation, Comcast Cable Communications Inc., Comcast Spotlight, Country Music Association, Cox Media Group, Datalogix, Disney ABC Television Group, DunnhumbyUSA, Facebook, Fox Broadcasting Company, GEICO, GfK, GroupM, Harris Interactive AG, HBO, Horizon Media Inc., Hulu, Ipsos MediaCT, Kantar Media, Keller Fay Group, MediaVest, MetLife Inc., MindShare, New York University, Nielsen, Nielsen Puerto Rico, Northwestern University, Ogilvy & Mather, OMD, Omnicom, PepsiCo, Sara Lee Corp., Starcom Mediavest Group, TBWA Chiat/Day Inc., The ARF, Time Warner Cable, TRA Inc., Tribune Media Services, Turner Broadcasting, TV Azteca, TwitterInc., UniversalMcCann, Viacom Media Networks, Visa, VU University, Warner Bros., Yale University, Zenith Media
- Authored paper on development of social TV audience analytics.
- Presented to 100+ executives from the industry's top TV networks, social media publishers, agencies, SVOD services, research firms, and commercial advertisers:
- CBS
- GroupM
- Hulu
- Nielsen
- PepsiCo
- (and others; see *below for a list of companies)
- Hosted by the Advertising Research Foundation (ARF)
* 20th Century Fox Television, AMC Networks, BBC Worldwide Americas Inc., Carat Insight Ltd., CBS Corporation, Comcast Cable Communications Inc., Comcast Spotlight, Country Music Association, Cox Media Group, Datalogix, Disney ABC Television Group, DunnhumbyUSA, Facebook, Fox Broadcasting Company, GEICO, GfK, GroupM, Harris Interactive AG, HBO, Horizon Media Inc., Hulu, Ipsos MediaCT, Kantar Media, Keller Fay Group, MediaVest, MetLife Inc., MindShare, New York University, Nielsen, Nielsen Puerto Rico, Northwestern University, Ogilvy & Mather, OMD, Omnicom, PepsiCo, Sara Lee Corp., Starcom Mediavest Group, TBWA Chiat/Day Inc., The ARF, Time Warner Cable, TRA Inc., Tribune Media Services, Turner Broadcasting, TV Azteca, TwitterInc., UniversalMcCann, Viacom Media Networks, Visa, VU University, Warner Bros., Yale University, Zenith Media
Fireside Chat, Fordham University Business School
- Engaging graduate students and faculty about digital media, analytics, and data strategy.
Source: Fordham University
Conference Speaker, Advertising Research Foundation (ARF)
- Advocating best business practices to engage customers for the purposes of increasing ROI.
Columbia University, Small Business Pitch Competition: Craig Jaffe Research 360° Prize Winner
- Columbia University, Host
- Capital One Bank, Sponsor
Source: Columbia University
Guest Lecturer
Validus Preparatory Academy, Television Research (Career Day)
Email: CraigJaffeResearch@gmail | Website: www.CraigJaffeResearch.com
Social: www.linkedin.com/in/CraigJaffeResearch www.twitter.com/CraigJaffeR360
Phone: 914-966-9472
Social: www.linkedin.com/in/CraigJaffeResearch www.twitter.com/CraigJaffeR360
Phone: 914-966-9472
©2021 Craig Jaffe Research & Analytics 360. All rights reserved.
