Portfolio:
 
Conference Initiatives
Advertising Research Foundation PROs Initiative
 
Published in Forbes
1. Breaking Bad, Television Research
2. Programming Trends Impacting TV Viewership & Social Media Activity
 
Published in The New York Times
Google Search Unreliable in Predicting Trends
 
Published in The New York Times Magazine
Netflix Destroyed the Way We Watch TV
 
Published in MediaPost
Google Selling Invalid Traffic
File Size: 181 kb
File Type: pdf
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Google, Facebook and Amazon: The New Digital Era Begins Now
File Size: 85 kb
File Type: pdf
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Published in TV Guide
The Ratings Report: Leader of the Pack
File Size: 732 kb
File Type: pdf
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The Ratings Report: Top & Bottom Five
File Size: 801 kb
File Type: pdf
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Textbook Analysis
Marketing College Sports on Television

 
Industry White Papers
Industry White Paper: Why Millennials Should Not Be Called Generation Y
File Size: 104 kb
File Type: pdf
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Industry White Paper: Google Selling Invalid Traffic
File Size: 105 kb
File Type: pdf
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Industry White Paper: Google Selling Invalid Traffic (Addendum)
File Size: 100 kb
File Type: pdf
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Industry White Paper: Google, Facebook, Amazon - Take Note: The New Digital Era Begins Now
File Size: 117 kb
File Type: pdf
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An Open Letter: Nielsen Glitches - See Them Before They Happen & Learn How to Work Through Them
File Size: 71 kb
File Type: pdf
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Industry White Paper: A Public Call for Nielsen and Twitter to Share All Data
File Size: 70 kb
File Type: pdf
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Industry White Paper: Misrepresenting Comcast's Advertising
File Size: 64 kb
File Type: pdf
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Industry White Paper: Not All Spanish Is Equally Effective for Advertising
File Size: 63 kb
File Type: pdf
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AHAA Top Influencer: Industry White Paper on Spanish in Advertising
File Size: 405 kb
File Type: pdf
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Nielsen and CRE Top Influencer: Industry White Paper on Nielsen & Twitter TV Rating Service
File Size: 676 kb
File Type: pdf
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Nielsen and ARF Top Contributor: Open Letter/Industry POV on Predicting Nielsen Glitches
File Size: 269 kb
File Type: pdf
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Presentations
Developing Social TV Audience Metrics
  • Authored paper on development of social TV audience analytics.
  • Presented to 100+ executives from the industry's top TV networks, social media publishers, agencies, SVOD services, research firms, and commercial advertisers:
    • CBS
    • Facebook
    • GroupM
    • Hulu
    • Nielsen
    • PepsiCo
    • (and others; see *below for a list of companies)
  • Hosted by the Advertising Research Foundation (ARF)

* 20th Century Fox Television, AMC Networks, BBC Worldwide Americas Inc., Carat Insight Ltd., CBS Corporation, Comcast Cable Communications Inc., Comcast Spotlight, Country Music Association, Cox Media Group, Datalogix, Disney ABC Television Group, DunnhumbyUSA, Facebook, Fox Broadcasting Company, GEICO, GfK, GroupM, Harris Interactive AG, HBO, Horizon Media Inc., Hulu, Ipsos MediaCT, Kantar Media, Keller Fay Group, MediaVest, MetLife Inc., MindShare, New York University, Nielsen, Nielsen Puerto Rico, Northwestern University, Ogilvy & Mather, OMD, Omnicom, PepsiCo, Sara Lee Corp., Starcom Mediavest Group, TBWA Chiat/Day Inc., The ARF, Time Warner Cable, TRA Inc., Tribune Media Services, Turner Broadcasting, TV Azteca, TwitterInc., UniversalMcCann, Viacom Media Networks, Visa, VU University, Warner Bros., Yale University, Zenith Media
 
Fireside Chat, Fordham University Business School
  • Engaging graduate students and faculty about digital media, analytics, and data strategy.
Source: Fordham University


Conference Speaker, Advertising Research Foundation (ARF)
  • Advocating best business practices to engage customers for the purposes of increasing ROI.
Columbia University, Small Business Pitch Competition: Craig Jaffe Research 360° Prize Winner
  • Columbia University, Host
  • Capital One Bank, Sponsor
Source: Columbia University
 
Guest Lecturer
Fordham University Business School, Master of Science In Media Management
Validus Preparatory Academy, Television Research (Career Day)

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  Craig Jaffe Research 360
  Leadership in Research & Analytics
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